Using Projection Mapping in Live Events.

Toyota UK recently held a mini live event to market their Toyota Auris hybrid vehicle. They setup the scene on a street in London and used 7 projectors and 28,000,000 pixels of textures to create a unique interaction of light and sound cast on a backdrop of dimensional objects. The use of light can go a long way in creating a living environment and adding motion to otherwise static objects.

 

 

Projection Mapping can also be used to breath life into much larger environments as well. The video below showcases some creative ways to bring large-scale cinematics to otherwise static building façades.

 

Posted on Friday, Oct 29, 2010 by